Shelbourne Nissan's Glenn Doran Rises
to Challenge of Excellent Customer Service

You walk into any dealership up or down the country and you'll find a lot of moderately proficient salesmen. You know, guys who'll get the job done, offer you a water, show you about the car and get the sale over the line. You'll have a not-bad experience, mostly forgettable as you settle behind the wheel of your new car and never pay heed to who sold it to you ever again. That's probably the case with most salesmen at most dealerships. I'm sure you can guess where I'm going with this.

Well, I'm not talking about any salesman, at any dealership. I am, of course, talking about Glenn Doran of Shelbourne Nissan. Throughout his long, wonderful tenure at the showroom Glenn has rarely put a loafer wrong - especially the case for his standard of customer service. Glenn, for want of some better words, is one of the kindest, most patient Salesmen on the face of the earth. Hardly something we can say often about salesmen. But it's true, and he is. Glenn has been awarded Dealership Ambassador status by Nissan UK which I think is rightly deserved and a tad overdue. Today in our panicked world, where everybody is buzzing around wondering how to get x y and z done, Glenn oozes class, patience and presence, bringing his customers to his level giving them a rather rare car buying experience. One of calm and clarity. He's a craftsman. With him there is no rushing about. And good customer experience is about as important as a handbrake on a steep hill.

Now, Nissan have been trumpeting his praise with some words of their own where they offer up a small glimpse case study of Glenn's service in action.

"Sales consultant Glenn Doran consistently embodies the highest standards of customer care, professionalism and brand representation at Shelbourne Motors Nissan. His ability to create meaningful, trusting relationships with new and returning customers has made him an invaluable asset to the dealership and an excellent ambassador for the Nissan brand. A recent Motability customer review perfectly reflected the level of service Glenn delivers every day. From the moment the customer entered the showroom, Glenn provided compassionate support and clear guidance.

He assisted with every detail, including managing a private registration transfer, offering reassurance during a first-time automatic test-drive, and ensuring a smooth, stress-free handover.

What truly sets Glenn apart is his commitment to ongoing care. The customer highlighted Glenn’s follow-up call the day after they had collected their vehicle, checking that everything was perfect and encouraging them to reach out at any time.

Glenn represents Nissan with pride, positivity and professionalism, and he exemplifies what the Ambassador Awards are all about. Nice work, sir!"

Nice work indeed. See, Glenn is of the thinking that instead of gravitating to the quick sale and getting pushy pushy with a customer, you preserve the relationship and trust that quality would eventually become a competitive advantage. That quality would eventually land the sale and, at the same time, create a bond with the person. In a marketplace saturated with 'how fast can I push this sale through', that makes him rare. With all that impacts our business - the changing restrictions, product updates, technology improvements, and customer expectations through the ceiling, we have to do all we can to hold to our standards. At that, Glenn is a master.

Needless to say, I'm glad he's one of ours. And this recognition is the very least he deserves.