There's no doubt that hybrid is increasingly becoming more of a popular choice for car buyers, with this popularity; Toyota have seen a 5.5 % increase in new hybrid vehicle sales in 2017. Hybird sales accounted for almost 45% of that total, seeing a 40% increase on sales year-on-year.

So what do the results show us? It's evident that Hybrid is appealing more and more to drivers due to the fantastic benefits and ease of driving. The results also demonstrate Toyota’s technology leadership in cleaner, more efficient powertrains has helped the brand improve its performance in a UK market that declined overall by 5.6 per cent.

In 2017, 101,692 new Toyota passenger cars were sold to UK customers, giving the company a 4% share of the market. The new C-HR crossover made a significant impact during its first full year of sales, with almost 15,000 registrations – more than 10,000 of these being the hybrid version.

Toyota offers a wider range of petrol-electric hybrids than any other manufacturer, ranging from the Yaris Hybrid supermini and British-built Auris Hybrid hatchback and wagon, to the RAV4 Hybrid SUV and the latest version of Prius, the world’s first mass-produced hybrid.

Paul Van der Burgh, Toyota GB President and Managing Director, said: “Our positive results demonstrate how more and more motorists are recognising the genuine rewards of choosing a Toyota petrol-electric hybrid. The highly efficient performance of our unmatched hybrid model range is a big draw, together with their well-proven reliability and lasting quality.”

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