Toyota remains the world’s most valuable automotive brand, and one of the top-10 brands overall in the latest annual report by the international consultancy Interbrand. It is the fourth year running that the company has led its sector, its performance strengthened this year by a 16% increase in its calculated brand value, taking its ranking up two places to sixth among all businesses surveyed.
Interbrand’s 16th annual ranking identifies the 100 most valuable global brands by analysing the many ways a brand benefits an organisation—from delivering on customer expectations to driving economic value. The ranking is based on a combination of attributes that contribute to a brand’s cumulative value: the financial performance of the branded products and services; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company
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