Marketing Executive

Shelbourne Motors is one of the fastest growing vehicle dealer groups in Northern Ireland. Operating from two locations; Portadown & Newry Shelbourne Motors represents Toyota, Nissan, Kia, Renault, Dacia & Maxus franchises alongside AutoSelect Used Car Supermarkets, Fleet & Rental divisions.

Award Winning

In 2021 Shelbourne Motors were nationally recognised with a ‘highly commended’ at the AM Awards for ‘Best Marketing Strategy’.At the Business Eye awards in 2022 Shelbourne Motors were awarded ‘Northern Irelands Fastest Growing Family Business’.

The Group Marketing function is a centralised department based predominantly at Head Office in Portadown and is responsible for driving continued success across the group. We have an exciting opportunity for an ambitious & creative individual to join our team.

The Role

Reporting to the Group Marketing Manager working as part of a team the Marketing Executive will be responsible for assisting in the planning and execution of marketing campaigns for multiple brands within the group.

The key roles and responsibilities include;

  • Planning & execution of quarterly & monthly tactical marketing campaigns for allocated brands within budget allocated.
  • Regular updating of company websites with relevant offers & information ensuring attention to detail & accuracy.
  • Creating email marketing campaigns using tools such as MailChimp, Campaign Monitor
  • Research, Create & schedule social media content across social channels – Instagram, Facebook, Twitter, LinkedIn, TikTok & YouTube
  • Build paid social media campaigns as per marketing plan ensuring relevant creative is used.
  • Work closely with franchise sales & aftersales teams to ensure good knowledge of products, campaigns, events so these can be communicated to customers effectively.
  • Communicate with third party agency partners to ensure that digital campaigns are up to date and attend online meetings to review performance.
  • Monitor the online performance of digital campaigns & track against competitors.
  • Assist with Used Vehicle Online merchandising on third party sites & ensure all information is complete and up to date.
  • Compilation of campaign results and communication to management.
  • Respond to online customers queries & reviews across social media.
  • Database administration – Update customer records & marketing agreements in line with GDPR.
  • Assisting with the development of all group marketing activity.
  • Other administration duties as required within the marketing department including attending events.

Education & Experience

  • Preferably a 3rd level qualification in Marketing / Digital Marketing with 1 years’ in-house or agency experience.
  • Or 2 years’ experience in a similar role – An advantage may be given to those with experience within the automotive industry
  • Experience in Microsoft Office (Word, Excel)
  • Excellent written & verbal communication skills
  • Strong creative and analytical skills.
  • Knowledge of social media trends & ability to use social media platforms organically
  • Full & Clean Driving Licence

If you require more information on the role you can speak to our HR team directly by calling 028 3839 6806

To apply: Send your application in by submitting your CV via the form below or emailing it directly to

Closing date: Monday 8th May 2023 at 5pm.

Shelbourne Motors is an equal opportunities employer

Ref: ME.2023.8

Working Hours Monday to Friday 9am - 5:30pm (40 hours)
Location Portadown (Head Office)
Salary £26,000
Benefits 30 days holidays increasing with length of service
Free employer car parking
Employer Pension Contributions
Staff preferential vehicle purchase schemes
Closing Date 08/05/2023
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