SMART CHOICE EVENT — NOW ON

Make 2026 the year you drive smarter from any Shelbourne Motors dealership.

  • £500 Extra Towards Your Part-Exchange
  • Daily Price-Checked Used Cars with Smart Benefits
  • Best Brand New Car Price Match Guarantee

What You Get with the Smart Choice Event

£500 Extra for Your Part-Exchange

Get more value for your current car. We’ll add an extra £500 on top of your part-exchange valuation, giving you even greater buying power on your next vehicle — new or used.

Daily Price-Checked Used Cars

Every day, we review our used stock against real market prices to ensure you’re seeing accurate, fair values — so you can shop with confidence and make the Smart Choice.

Smart Benefits on Every Used Car

Drive away with reassurance built in. Every used car comes with:

  • Multi-point inspection
  • Minimum 12-month warranty
  • Roadside assistance
  • 30-day exchange promise

These benefits make it easier to say yes to the right car.

Best Brand New Car Price Match Guarantee

Found a better quoted price on a brand new car from an authorised dealer in Northern Ireland?
Bring us the quote* and we’ll match it as part of the Smart Choice Event.
(*Terms and conditions apply.)


Why the Smart Choice Event Matters

Whether you’re upgrading, downsizing, or simply choosing your next car with confidence, the Smart Choice Car Event is built to give you unbeatable value and peace of mind.

We’ve combined our most compelling offers in one place so you benefit from transparent pricing, reassurance on every used car, and additional value when you trade in. It’s the smarter way to buy your next car this New Year.


Try Our Smarter Way to Shop

We make it easy:

Whether you’re local or further afield, our team is ready to help you find a car you’ll love at a price that feels right.

Award-Winning Dealer Group

Shelbourne Motors is proud to have been named Dealer Group of the Year in 2025 & 2024— a testament to our service, trust and customer satisfaction. We’re here to deliver a buying experience you can rely on. We are also NI EV Dealer of the Year 2025.

Browse our latest Smart Choice Event Offers

£500 Extra For Your Part Exchange or
Trade In

Smart Benefits with Used Cars

12 month warranty - Multi-Checked -
Price Checked


Award-winning Dealer

​Dealer Group of the year 2024 & 2025

New Car Price Match Guarantee

Why Shelbourne Motors?

As well as offering you the top deals on your next car this New Year we offer a unique buying experience giving each of our customers a personalised service.

Named Dealer Group of the Year 2024 & 2025 by the NI Motor Industry Awards, our family owned and run dealership has generations of satisfied customers and decades of experience meaning you can be confident we will look after you.

Smart Choice Event - Terms and Conditions

The Smart Choice Event is available on selected new and used retail vehicles ordered between 19 December 2025 and 18 January 2026 inclusive and is subject to availability. Offers apply to retail customers only and cannot be applied retrospectively to previous orders or completed purchases.

* Shelbourne Motors New Car Price Match Guarantee applies to brand new retail vehicles only. To qualify, the vehicle must be a like-for-like comparison, meaning the same make, model, model year, trim level, colour and specification. A valid written quotation from the competing dealer must be provided by the customer. The competing quotation must be issued by an authorised franchised dealer operating in NI. All quotations must be dated within seven days of the Price Match request and must clearly show the full vehicle details, a complete price breakdown and include all applicable taxes, fees and delivery charges. Quotes that are altered, expired, incomplete, misleading or suspected to be fraudulent will not be accepted. It does not apply to limited-time promotions, clearance stock, demonstrator vehicles or pre-registered cars. Loyalty incentives, manufacturer loyalty schemes, finance-only incentives, trade-in enhancements, part-exchange bonuses, bundled accessories or services, insurance products, extended warranties, or pricing errors and obvious misprints are excluded. All Price Match requests must be made before a purchase is completed or a contract is signed. Only one Price Match request is permitted per customer per vehicle. Shelbourne Motors reserves the right to decline any Price Match request that does not meet these terms and conditions and may amend, withdraw or suspend the Price Match Guarantee at any time without prior notice. All Price Match decisions are made at the sole discretion of Shelbourne Motors and are final.

The £500 Part-Exchange Bonus is available on selected retail vehicle purchases at Shelbourne Motors during the promotional period and applies to both new and used retail vehicles unless otherwise stated. The £500 bonus is applied in addition to the agreed part-exchange valuation and is not transferable, refundable or redeemable for cash. All part-exchange vehicles are subject to appraisal by Shelbourne Motors and must be in roadworthy condition, free from significant mechanical faults, accident damage or undisclosed finance. The final valuation, including the £500 bonus, is subject to physical inspection and verification of vehicle condition, history and documentation. Shelbourne Motors reserves the right to amend or withdraw the £500 Part-Exchange Bonus where the vehicle condition does not match the customer’s original declaration. The £500 Part-Exchange Bonus cannot be used in conjunction with any other part-exchange enhancement, valuation uplift or similar promotion unless explicitly approved in writing by Shelbourne Motors. The bonus may not be applied retrospectively to previously agreed deals or completed purchases and must be claimed prior to order confirmation or contract signing.

Shelbourne Motors reserves the right to amend, withdraw or terminate the £500 Part-Exchange Bonus at any time without prior notice. The £500 Part-Exchange Bonus is offered at the sole discretion of Shelbourne Motors, and all decisions relating to eligibility and valuation are final.