Ulster scrum-half announced as Shelbourne Motors’ Brand Ambassador
The Irish International will link-up with one of Northern Ireland’s largest family-owned vehicle retailers to promote its range of manufacturers, as well as its new £5m complex in Newry that’s scheduled to open in 2019. Cooney had a remarkable 2017/18 debut season scoring 226 points in 25 appearances for Ulster that culminated in selection for the PRO14 Dream Team. He was also named Ulster’s Player of the Year, Supporters Club Player of the Year and Rugby Writers' Player of the Year.
His outstanding form has continued into the new season with a match-winning performance against Scarlets at the Kingspan Stadium that saw him kick all of Ulster’s points in their opening PRO14 fixture. He followed this up in Ulster’s nerve-wracking 30-29 win over Edinburgh by winning the contest with the final kick of the game to rack up 20 points from a try, three conversions and three penalties.
Speaking about his link-up with Shelbourne Motors, John Cooney, said: “I’m absolutely delighted that Shelbourne Motors has asked me to become their first ever official Brand Ambassador.
“I’ve got to know this family run business really well and I’m hugely impressed with their excellent network of manufacturers and commitment to delivering a quality customer experience. You can easily see why they are one of Northern Ireland’s largest family-owned vehicle retailers.
“This is an important twelve months for Shelbourne Motors with their new state-of-the-art facility in Newry opening in 2019 and I look forward to working with them during an exciting period for the business.”
Paul Ward, Director of Shelbourne Motors, said: “John is the perfect fit for Shelbourne Motors and embodies everything that we want from a Brand Ambassador. He is driven, passionate and continually strives for ways to improve all aspects of his game and this resonates us as a business.
“He has become a firm fans favourite for his outstanding performances in an Ulster Rugby jersey and is highly respected for his various charitable commitments off the pitch.
“We look forward to working with John over the next twelve months as he continues to light up the Kingspan Stadium with his excellent array of passing and kicking that will hopefully help propel Ulster to success.”
Shelbourne Motors was founded by the Ward Family in 1973. It currently employs over 130 staff at its 9-acre Portadown headquarters, where it operates Toyota, Renault, Nissan and Dacia franchises, as well as a Used Car Supermarket, Accident Repair Centre and Valet Centre.The new £5m Newry complex is a 50,000 sq ft development that will create 60 new jobs with an additional 100 jobs during construction. Kia is the first manufacturer to be confirmed for the multi-franchise facility.