• Dacia has sold 100,000 vehicles in the UK since launching in 2013
  • The 100,000th model – a New Sandero Stepway – was purchased from S J Cook and Sons in Bristol
  • Sandero Stepway is the most popular model amongst UK customers
  • Dacia range consists of Sandero, Sandero Stepway, Logan MCV, Logan MCV Stepway and Duster

Dacia has sold 100,000 vehicles in the UK since launching here in 2013 and establishing a reputation for incredible value for money and robust reliability. With her purchase of a New Sandero Stepway TCe 90 in Cosmos Blue metallic, Heather Reiss became the brand’s 100,000th customer in the UK. Heather collected her new car in Lauréate trim from S J Cook and Sons, Bristol – her second Dacia in three years.

Louise O’Sullivan, Head of Dacia UK, commented: “Dacia was launched in 2013 and straight away we had great public interest in the brand. In four years the Dacia community has built up significantly thanks to the annual Dacia Day, a Dacia owners club and major brand partnerships like our one with the Rugby Football League. Loyalty to the Dacia brand has never been higher as we’re starting to see many customers, like Heather, returning to the brand to trade their old Dacia in for a new one. We wish Heather all the best in her new Sandero Stepway.”

Heather Reiss, from Bristol, said: “I purchased my first car, another Dacia Sandero Stepway, three years ago. Originally I was looking at buying a second hand car but when we arrived at the dealership, I instantly took a liking to the Sandero Stepway and thought ‘I wish I could afford it’. After finding out more and taking it for a test drive we decided that it would be silly not to get one. With a little help from the Bank of Mum and Dad for the little amount that I was short, I could afford my new Dacia – best decision ever! Since then, my Mum has bought a Duster as has my auntie. When the time came to trade it in, I didn’t think of going anywhere else. It’s exciting to know I’ll be driving around in a piece of Dacia history.”

100,000 Dacias in the UK – some facts since UK launch in 2013

  • If you lined up all the Dacias sold to date in the UK, they would stretch more than twice around the M25
  • Over 94 per cent of Dacia sales are to retail customers
  • Heather’s New Sandero Stepway travelled 1,636 miles from the Dacia factory in Pitesti, Romania to S J Cook and Sons, Bristol
  • You’re most likely to spot a Dacia in Scotland than anywhere else in the UK with a Scottish market share of 4.2 per cent
  • Sandero Stepway is the most popular Dacia model bought with 35 per cent of all Dacia sales
  • The TCe 90 is the most popular under the bonnet of the Dacia range
  • Pearl Black is the metallic colour of choice with 36 per cent of UK customers choosing the shade for their vehicle. White is the most popular non-metallic colour.
  • Across the Dacia range, the Lauréate trim level reigns supreme, with customers opting for equipment such as larger alloy wheels, seven-inch touchscreen housing a MediaNav infotainment system, rear parking sensors and electrically-adjustable and heated door mirrors
  • Inflation hasn’t reached the Sandero Access – the UK’s most affordable new car is still priced at £5,995 four years after it was first launched.

The 100,000th Dacia

The 100,000th Dacia sold in the UK was a New Sandero Stepway TCe 90 in Cosmos Blue. The New Sandero Stepway is a compact crossover based on the Dacia Sandero, with a 40mm raised ride height, roof bars, extended wheel arches and front and rear skid plates. It is available in two different trim levels – Ambiance and Lauréate – and two engines – petrol TCe 90 and diesel dCi 90. The Sandero Stepway, along with the rest of the Dacia range, was revised in December 2016 with updates to the front and rear lights and an upgraded interior with air conditioning and DAB radio as standard – making the Sandero the most affordable car in the UK with A/C as standard. The New Sandero Stepway range is priced from £8,995 on-the-road.

An award-winning range

Dacia has won 36 awards in the UK since launching including What Car?’s ‘Best Small Car under £12,000’ for five consecutive years for the Sandero. One of the UK’s largest automotive owner satisfaction studies, Auto Express Driver Power, has placed Dacia in its top five best manufacturers for three consecutive years, out of 32 brands featured in the 2016 survey, with customers praising the brand’s reliability in particular. Dacia also finished second in the Auto Express Driver Power Dealer Aftersales Service Satisfaction survey in 2016.