Dacia has been voted number 2 in the 2016 Auto Express Driver Power Dealer Aftersales Satisfaction survey, proving that you can have incredible value for money and an outstanding ownership experience – ahead even of many luxury and premium brands.
The ‘shockingly affordable’ brand recorded a score of 93.7 % overall satisfaction from customers and rises up eleven places from its 13th ranking in 2015.
The brand, known for its value-for-money range, made its debut in the leading dealer survey in 2014 and since then has improved each year. The results in the 2016 Auto Express Driver Power Dealer After Sales Satisfaction survey complement Dacia’s ranking in the publication’s earlier vehicle ownership survey, where it finished in fourth overall, out of 31 marques, with the Logan MCV estate topping the Family Car category.
Brian Walters, Director, Research and Insights at Driver Powersaid: "Dacia, like its sister brand Renault, improved in all six of the dealer-related attributes, most dramatically in keeping its customers informed on progress and cost of work and the technical knowledge of its workshop employees. Dacia continues to offer the highest rated franchised dealer aftersales experience when it comes to value for money."
The result is partly attributed to the redefinition of the Groupe Renault UK Services and Quality division in early 2016 to two new departments: Total Customer Experience (TCE) and After Sales. TCE supports a further emphasis on customer experience and performance and demonstrates the brand’s collective commitment to positively driving customer experience throughout the business and its dealer network. The TCE team is now also complemented by a new Customer Journey team in order to deliver the best possible Renault experience to customers, whilst After Sales now has a renewed focus on the commercial operations of parts, accessories, options and services functions.
The Dacia brand is no stranger to winning awards with Auto Express Driver Power placing Dacia in its top five best manufacturers for three consecutive years – out of 32 brands featured in the 2016 survey, with customers in particular praising the brand’s reliability. Most recently, Dacia was ranked fourth out of 34 brands for customer satisfaction with a 90 per cent satisfaction score in the 2016 Which? Car survey. Since launching in the UK in just over three years ago, Dacia has won numerous awards, including What Car?’s ‘Best Small Car under £12,000’ for four consecutive years for the Sandero.
To find out more about the Dacia range and services available simply call us on 028 3855 0470 or use the enquiry button above and submit a form - we will get back to you as soon as possible.