Pricing and Specification have now been released for the New Toyota Prius

The all-new, fourth generation Toyota Prius which will be available next year will be priced from £23,295. The new model combines an improved, more efficient full hybrid powertrain with a number of new safety, comfort and convenience features. It also displays a striking new look inside and out, with sleek exterior lines and a low stance made

Equipment Specification

Toyota has introduced a new grade line-up for the 2016 Prius, with new Business Edition & Business Edition Plus versions. Active and Excel versions are the entry point and top of the range models respectively.

All Prius models have LED headlights, electric driver’s seat adjustment, Smart Entry with push-button start and the Toyota Touch 2 multimedia system with touchscreen control and DAB radio reception. An enhanced Toyota Safety Sense package is also standard.

A new dual-zone air conditioning system is also standard, Higher grade models gain more advanced features, such as a colour head-up display, wireless phone charger, blind spot monitor with rear cross traffic alert, heated front seats and an auto-dimming rear view mirror.

New Prius marks the first European appearance of SIPA, Toyota’s new Simple Intelligent Park Assist system. As well as providing automatic steering into a parallel or series parking space, the system can also help the driver exit a tight space. An automatic braking system provides a safeguard against colliding with parked vehicles or obstacles.

Prius Toyota Safety Sense

Toyota Safety Sense provides an integrated package of safety warning and assistance systems on all versions of new Prius, with the addition of two new features.

A radar-controlled Adaptive Cruise Control system is included, which automatically keeps the car a safe distance from the vehicle ahead, and the pre-collision warning system is able to detect pedestrians in the car’s path, as well as other vehicles. These are in addition to the Pre-Collision Brake Assist, Autonomous Emergency Braking, Lane Departure Alert, Road Sign Assist and Automatic High Beam.

Colours and trims

New Prius is available in seven exterior colours, including Hypersonic Red, a new pearlescent shade that offers extra depth and reflective qualities. The interior is available in Cool Grey or Black, with matching trim and cloth upholstery. Leather seats (Excel grade) are in Cool Grey with black shoulder sections, or Black with contrast blue stitching.​​



Prius Active


Prius Business Edition


Prius Business Edition Plus


Prius Excel