Just as the original Prius rewrote the rulebook back in 1997, the all-new model elevates the pioneering Hybrid back where it belongs: at the forefront of cutting-edge design, efficiency and innovation.
The new Prius boasts significant advances in every area: a Hybrid driving experience that breaks new boundaries, outstanding fuel efficiency and a striking new design inside and out. A technological triumph, the Prius is a new Hybrid icon, again.
The new Prius has received a dramatic makeover: black C-pillars create the illusion of a floating roof, while the sporty stance is enhanced by a lower roofline, bonnet and sleek proportions to offer a taste of what’s to come.
At the front and rear, distinctive LED lights – Bi-LED lights come as standard at the front – give the Prius a pioneering look, and a leading drag coefficient of cd 0.24 means the new Prius cuts through the air with aerodynamic grace.
Sitting lower to the ground and with the multi-function steering wheel positioned exactly where you want it, you’ll feel right at home. The Cool Grey or Black interiors house a modern cockpit which sweeps in a continuous flow of form and function; soft-touch materials and cool metallic finishes meet innovative touches – such as signature Prius logos on the air vents – to create a cabin of contemporary flair.
Across the range you’ll really appreciate Prius’ meaningful technology. From the futuristic capacitive audio controls, to the new colour Heads Up Display (HUD), the new Prius contains a wealth of quality. In addition, the dual 4.2’’ meter multi-info displays and wireless phone charger, not to mention the impressive Toyota Touch 2® multimedia system, put convenience right at your fingertips.
Despite its sleek appearance, the new Prius accommodates five people with ease, has increased boot capacity and now comes with towing facility making it a car that can adapt to everybody’s life.
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